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Lost in Translation

The Beauty and Bother of Cross-Border Branding

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Mrs Willy and The Handsome Boys

When it comes to branding, don’t forget to be memorable.

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A tip-top trick for memorable naming

Delving into the fancy-schmancy ablaut reduplication.

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How names help (and hinder) attraction

Maybe you’re ugly. Maybe it’s your name.

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Super Bowl Sunday

The game that changed the game in advertising.

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Scarecrow vs Hobidy-Booby

Getting geeky about brand naming.

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What I’ve learnt

Prolific North gets to know our Creative Director.

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Oddy Knocky gets some lovin’

Nice things said by nice people in the creative press.

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A week in my life

Prolific North gets to know our MD.

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Why ChatGPT is a bit like a sausage

When it comes to AI, you’re right to fear the wurst.

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Shining the spotlight on DCYPHER

Nice things said by nice people in the creative press.

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How to start a creative agency

An interview with Creative Bloq.

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