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Lost in Translation

A KFC bucket full of fried chicken next to the slogan "Eat Your Fingers Off" on a white background.

The Beauty and Bother of Cross-Border Branding

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Mrs Willy and The Handsome Boys

A single yellow smiley face standing out among a crowd of blue sad faces.

When it comes to branding, don’t forget to be memorable.

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A tip-top trick for memorable naming

Multiple KitKat chocolate bars in red wrappers arranged diagonally on a pale yellow background.

Delving into the fancy-schmancy ablaut reduplication.

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How names help (and hinder) attraction

A man wearing an argyle jumper and a "Hello, my name is Boris" name tag chatting with a woman at a speed dating event.

Maybe you’re ugly. Maybe it’s your name.

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Super Bowl Sunday

Super Bowl stadium scene at US Bank Stadium overlaid with logos of major advertisers including Ford, Pepsi, Budweiser, Coca-Cola, Amazon, Toyota, Honda, M&M's, and more.

The game that changed the game in advertising.

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Scarecrow vs Hobidy-Booby

Stylised illustration of a scarecrow in a suit and straw hat holding a steaming mug of coffee, set against a hazy pastel background.

Getting geeky about brand naming.

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What I’ve learnt

A bearded man in a yellow beanie hat holding a black puppy wearing a red coat on a cloudy beach.

Prolific North gets to know our Creative Director.

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Oddy Knocky gets some lovin’

Nice things said by nice people in the creative press.

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A week in my life

A man with short grey hair and stubble wearing a tan corduroy overshirt, striped t-shirt, and dark jeans, standing against a plain wall.

Prolific North gets to know our MD.

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Why ChatGPT is a bit like a sausage

Gloved hands using a sausage stuffing machine to fill casings, with a coil of freshly made raw sausages resting on a white surface.

When it comes to AI, you’re right to fear the wurst.

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Shining the spotlight on DCYPHER

Nice things said by nice people in the creative press.

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How to start a creative agency

A framed teal typographic poster featuring playful stacked text reading "Sergeant Walnuts, Wally Singsong, Formally Bernard, Sausages & Laughter, Fox Leftovers, Ians Butter, The Cake".

An interview with Creative Bloq.

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+44 (0)7525 237 620