Sergeant Walnuts is a creative agency. We build brands that command attention.
We’re based in Manchester, but we work with people all over the world, building brands and creating communications that are distinctly interesting and difficult to ignore.
Sergeant Walnuts was founded by Gary Toal and Richard Attwater.
Two friends with over two decades of experience working with behemoth brands. They wanted to build a place that was full of exceptional talent and experienced people, but devoid of the enormous overheads and bureaucracy associated with some of the so-called bigger agencies. A place that was both fun to work for, and with.
Gary Toal
Co-Founder & Creative Director
An award-winning Copywriter and Creative Director, including coveted D&AD pencils, Gary’s journey has been diverse and interesting. From writing scripts for television, anthems for cities and books for billion-dollar brands like Wrigley’s, PlayStation and Mars, to being involved in countless multi-channel campaigns, TVCs, short-films, brand-conception and packaging - he’s done a bit of everything. Having been a Creative Director in Madrid and Head of Copy at LOVE in Manchester before setting up on his own, he’s enjoyed working with some colossal brands, including Johnnie Walker, Nike, Nestlé, Intel, Sky, Häagen Dazs and Adidas.
Richard Attwater
Co-Founder & Managing Director
With 20+ years working in some of the finest creative agencies in the UK, Richard has wide-ranging expertise in many sectors. From global ATL campaigns and data-driven B2B targeting to conceiving and developing new-to-world brands, Richard excels in helping clients to solve problems and, ultimately, grow. After successful spells at McCann Erickson and Gyro, Richard took the position of Client Business Director at LOVE in Manchester, working with the likes of Guinness, Glenfiddich, Haig Club, Penfolds, Umbro and Nike, before becoming Co-Founder and Managing Director of Sergeant Walnuts.
We're a collective of specialists who can do just about anything.
From deep strategic thinking and attention-commanding creative ideas to impeccable execution, production and ongoing support. All with an unwavering focus on helping clients stand their brand apart.
Activations
Art Direction
Brand Books
Brand Creation
Brand Films
Brand Identity
Brand Strategy
Comms
Copywriting
Campaigns
Event Design
Graphic Design
Packaging Design
TVCs
And more…
Ok is the enemy.
Human-driven, head-turning, and occasionally even eyebrow-raising. We search for ideas that have relevance, purpose and impact.
We believe brands need to be distinctly interesting and memorable in order to succeed, and to be thought of at the point of purchase.
Ok is not ok. Ok is the enemy.
The obligatory ‘brands we’ve worked with’ bit.
