We make brands interesting.
We make interesting brands.

Sergeant Walnuts is a creative agency. We build brands that command attention. 

We’re based in Manchester, but we work with people all over the world, building brands and creating communications that are distinctly interesting and difficult to ignore.

Ok is the enemy.

Human-driven, head-turning, and occasionally even eyebrow-raising. We search for ideas that have relevance, purpose and impact.

Sergeant Walnuts was founded by Gary Toal and Richard Attwater. 

Two friends with over two decades’ experience working with behemoth brands in the creative industry. They wanted to create an agency that was full of creative talent and experienced people, but devoid of the enormous overheads and bureaucracy associated with some of the so-called bigger agencies. A place that was both fun to work for, and with.


We’re a collective of specialists who can do just about anything.

From deep strategic thinking and attention-commanding creative ideas to impeccable execution, production and ongoing support. All with an unwavering focus on helping clients stand their brand apart.

Activations / Art Direction / Brand Books / Brand Creation / Brand Films / Brand Identity / Brand Strategy / Comms / Copywriting / Creative Campaigns / Event Design / Graphic Design / Packaging Design / TVCs

Unreasonable clients wanted.

George Bernard Shaw spoke of the power of unreasonable people. Those who demand difference and expect more; those who refuse to accept the ordinary. He said all human progress depends on unreasonable people. That makes unreasonable people our kind of people.

The obligatory ‘brands we’ve worked with’ bit. 


If it reassures you that we’ve worked with big brands, we’ve worked with some of the biggest. 

And if you like the idea that we’ve delivered work all around the world, then we’ve done that too.

Armed with a hard-earned understanding of building brands and a handpicked team of award-winning creatives, our aim is to work with people we like (and who like us back).

So what are you waiting for?
Come say hello.